Ad campaign illustration for WeTransfer encouraging people to stop procrastinating and finish that project. When they do, we'll help them send it out.
Design approach: The illustrations feature bright, bold colours that immediately draw attention to simple, minimalistic designs. Each piece depicts people in various relatable states of procrastination—scrolling on their phones, daydreaming, or staring blankly at screens. The vibrant colours contrast with the stillness of their actions, creating a playful yet thought-provoking visual. These illustrations capture the universal experience of avoiding tasks, offering a lighthearted perspective on procrastination.
