In-store branding and merchandise illustrations for Sol de Janeiro.
Brief: The in-store branding illustrations should reflect the vibrant, dynamic energy of the brand as well as a playful and colourful aesthetic. The design should appeal to women aged 18-45, exuding a sense of fun, empowerment, and personality, while also offering an engaging and visually stimulating experience that resonates with the target audience.
Design approach: I’ve designed the artwork to highlight the diverse personalities of the women who connect with this brand. Even though Sol de Janeiro is an American brand, it draws inspiration from Brazil’s rich beach culture, so I’ve integrated florals and textures that reflect its vibrant essence. Each product range artwork is thoughtfully curated to embody a distinct personality of the brand, offering a unique expression.
