Posters for Cocktail Co. highlighting some OG cocktail recipes for the summer.
Design brief: The overall tone should be fun, refreshing, and playful, embodying the vibrant, celebratory nature of cocktails.
Ensure the drinks are represented in a fun and approachable way.
Each recipe should be clearly laid out.
Approach: Use of bright, cheerful colours to create a sense of energy and excitement.
Each poster is unique but the use of borders and the yellow block at the bottom for text create a sense of consistency.
The border motifs are drawn in a way that they feel like celebration banners.
Each typeface is chosen to reflect the feel of the cocktail. Old Fashioned uses a vintage type whereas Tequila sunrise uses a fun beach vacation type.
