Posters for Asics "Made to Run".
Design approach: The illustrations depict people running away from playful scenes of mischief, all while sporting their Asics shoes. The brand's iconic colours are integrated to create a clear connection with Asics, enhancing brand recognition. Each scene is stylised with a fun, dynamic design, making the mischief instantly recognisable without being overly detailed. The use of energetic motion and vibrant visuals gives the illustrations a lively, youthful vibe. These playful designs subtly emphasise the idea of agility and speed, tying back to the brand’s core values.
