Illustrations for collaterals for Warby Parker.

Design brief: Create vibrant illustrations for Warby Parker to celebrate their new launch. Each design should reflect the unique artistic background of the individual artist while maintaining the brand's modern, approachable style. The illustrations should incorporate diverse cultural motifs and influences, blending them with Warby Parker’s sleek aesthetic. Colours should be bold and expressive.

Approach: My design was inspired by women in classic Indian paintings but reimagined in a modern way. It represents the product while also representing me as an artist who strives for skin diversity. Even though the artwork itself is vibrant and colourful, the use of the iconic Warby Parker blue in the background ties it back to the brand seamlessly. 

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