For the launch of Aster Women & Children Hospital, we created everything from launch merchandise to logo, signage, print and digital work.
To begin, we created Instagram stories to start a conversation with Moms and would-be-Mothers. The stories involved cute gifs of babies cooing accompanied by questions about the launch and offered ‘Free Consultation’ as a reward for most correct answers.
Agency for socials: Wunderman Thompson
Post-launch video: We want women to feel safe and comfortable and choose Aster Women & Children Hospital for themselves and their child, so we created a video to focus on just how boring and ordinary childbirth can be. Because a boring pregnancy means a pregnancy without complications.
