Walkers & co wants to help build meaning to the brand through the pillars of Collaboration, Co-creation and Community. Enable our community by engaging, encouraging, empowering, and participating as a brand that stands for ‘those who take bold steps’.
So we partnered with Aravani Art Project and Pearl D'souza.
Aravani Art Project is a collective of transgender artists on a journey to move the world forward through their art. They believe art has the power to start conversations and reclaim safe spaces.
Pearl D'souza is an artist whose art stands for equality in society and to blur the gender labels. She believes that when every gender has a chance to play an equal part, life becomes a beautiful piece of art.
Creative Agency: VIRTUE India
Client: Walkers & co (Johnnie Walker refreshing mixer)
Artists: Aravani Art Project & Pearl D'souza
Video Production: By the Gram
