ZZZQUIL “SLEEPOVER”
ZzzQuil is a sleep aid that helps you fall asleep. We wanted to prove ZzzQuil's effectiveness by inviting people for a sleepover to the one place where even the bravest would have a little trouble falling asleep - A haunted Mansion, on Halloween.
We partnered with AirBnb to let people recreate the experience by renting haunted houses, mansions, hotels, all over America.
We created “haunted” ads for social and print to give people a little Halloween scare and if they are too afraid to fall asleep, ZzzQuil can help.
