Sharing is almost a primal thing for humans. Harking back to a time when cave people sat around fires and shared stories. In 2023 while we’ve come a long way, the act of sharing remains. Agreed, today we do it in a myriad of ways – reels, gifs, memes, emojis – but nothing beats good old fashioned face to face, person to person sharing. I'd even go so far as to say that sharing is one of those ineffable things that makes us human. We share therefore we are. Our dreams, our desires, our ideas, our regrets and often even our emotions. We got a chance to make 2 beautiful films for Black & White Ginger Ale (a wonderful brand that is quite literally ‘made for sharing’) that brought alive the catharsis and brilliant simplicity of sharing. If you've been watching the Cricket World Cup, I'm sure you might have seen them already.
Creative Agency: VIRTUE India
Client: Black & White Ginger Ale
Director: Ria Singh for Moon Machine Films
