Packaging design for One Stripe Chai.
Design brief: Create a chai brand packaging design that embodies the vibrant energy and warmth of Indian culture, with a playful, kitschy aesthetic.
Approach: This design blends traditional elements with a contemporary twist.The design reflects the colourful, eclectic nature of India—while conveying the rich heritage of chai as a beloved national beverage. The goal was to create a memorable, fun, and authentic visual identity that resonates with a modern audience, offering a delightful and immersive experience from first glance to first sip.
